Its worldwide gross is already a staggering Rs 1,250 crores.
The cricket icon is a co-owner of the Chennai franchise, one of the new teams added to the sport league
Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
Hindi language dailies are the highest selling, at 22 million copies a day, followed by English at 8.55 million, Malayalam (4.55 million) and Marathi (4.33 million).
The 100MB app casts the cricketer in a digital avatar that can be used in a variety of ways. Celebrities, Urvi Malvania reports, are increasingly leveraging their fan following in the real world to build virtual empires.
In the coming days, Baahubali: The Conclusion is set to break even more records.
Global studios and indie content shops tap into the growing fan base for movie and TV characters in India, report Arundhuti Dasgupta & Urvi Malvania.
IPL team Gujarat Lions has created a digital platform for fans to interact with each other and the team.
OTT players like Netflix, Hotstar, and Voot are keen to find a common currency to measure viewership numbers and improve advertising options as well as content. Urvi Malvania reports.
The Pro Kabaddi League will now have 12 teams, over 130 matches and 13 weeks of competition.
Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.
According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms like Voot and Hotstar.
With Tetley, Essilor and other brands seeking him out, Ganguly is the highest paid endorser among retired cricketers.
Teams play safe, retain star players, total purse at Rs 148 crore versus Rs 198 crore last year
Urvi Malvania reports on Disney India's year of ups and downs and the films that saved the studio.
Urvi Malvania on what makes Ranveer Singh so popular that he is succeeding Salman Khan and Akshay Kumar as the brand ambassador of Thums Up.
Urvi Malvania reports on the restructuring expected at Disney India under new MD Mahesh Samat.
Without the captaincy, can the cricketer keep his place at the endorsement table?
Streaming services like Netflix, Amazon Prime and Hotstar offer attractive price points to the Indian audience. Urvi Malvania reports.
Hero ISL received, in its third edition, a total viewership of 216 million as compared to around 207 million last year. One of the highlights of the season was the sharp increase in rural India viewership registering a cumulative figure of 101 million, indicating the widespread appeal of the sport.
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